Wesley Wheelers

Cross Country Racing Brand

A cyclist who doesn't ride roads has no legs, a cyclist who doen't ride trails has no soul

  • Brand Strategy

  • Illustration

  • Product Design

The Challenge

Wesley Wheelers is a cycling club based in Rockland County NY.

They are a like minded group of cyclists that enjoy getting out and riding together. The main focus of the group is to allow members to organize group rides and clinics for cycling enthusiasts.

Wesley Wheeler T-Shirt Design


The club came to Final Elements looking for a brand that was modern but still had a universal appeal. The resulting identity was applied to  water bottles, apparel, and helmets.The final outcome is a fantastic brand identity that enables them to market their company on all racing products.

Whesly Wheeler Logo Design

North Empire

creating communities, setting standards

How we helped North Empire build its brand into a leading business in their industry.

Case Study

Let's make something amazing together.

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